If social media is still a mystery to you, this article will open your eyes. You’ll discover some of the most important elements of using social promotion. You will also learn important mistakes that you should avoid when using this strategy. Make sure you get ahead of your competitors and immediately apply what you learn. Let’s get started!
1. Don’t sell too fast!
One of the biggest mistakes business owners make with social media is constantly sending out promotional messages. This completely destroys the purpose!
Being “social” is all about connection and feedback. Instead of using the media as a sales tool, try to get feedback on how your customers feel about your product. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. Apply that feedback to your business, and improve your current offering.
Here’s the key: You can only send promotional messages after you’ve provided a lot of value to your target audience. Your sales efforts will only be effective, if you take the time to build trust and rapport. On the other hand, if you ignore this advice, you may offend your audience. It will be much harder to get it back than if you got it right the first time.
2. Spread your efforts… slowly
There are several ways to get information. The biggest options are Facebook and Twitter. If you’re just starting out, it’s best to master both, before moving on to anything else.
Just like other human institutions, each social media site has a different character. You are more likely to succeed if you slowly build separate strategies for each strategy.
3. Consistency pays off
Another common mistake is simply setting up a profile, ticking it off the “to do” list, and moving on to something else. Sorry, but that’s not how it works! You must make a consistent effort to communicate with your audience.
This means that you always have to be fresh. People’s attention span is very short when they use social media sites. You have to involve them; it’s not enough to display your logo, surrounded by fancy graphics.
To increase your efforts, you should become familiar with viral features, such as Facebook’s “Like” button. These mechanisms allow your content, and promotions, to be disseminated across the internet by users.
You can also embed a Twitter feed on your website. Facebook also has a widget that displays your social activity on your main website. This is very important, because people become more responsive to you when they see other people involved.