TOTOWA, N.J. – Working to offer home furnishings and sleep retailers an easy-to-sell package of sleep accessories, Precision Textiles’ SlumberShield division has developed a bundle that includes mattress protectors, sheets, blankets and pillows. SlumberBundle collections are priced to retail from $149 to $399, depending on products including in the package.
Set to debut the first week in January, the product is designed for brick-and-mortar furniture retailers, mattress retailers and specialty sleep shops. The kits can also be drop-shipped to consumers through retailers. The bundles can be customized by retailers to fit in with each location’s merchandising strategy. High-end retailers catering to luxury consumers can select premium products, for example.
“Retailers know that maximizing every opportunity to sell a customer in the current environment is critical,” said Bill Bottine, managing director of SlumberShield. “Precision and SlumberShield are two trusted names in the mattress protection industry, making our SlumberBundles an easy cash-and-carry solution.”
Available SlumberShield products include a selection of 11 pillows, seven mattress protectors and a variety of sheets and blankets.
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