DALLAS – Corsicana Mattress has developed a new consumer-facing website for its Nightsbridge brand, a website that positions the brand as the leading luxury option with high-quality components at an attainable price point.
The website is part of the manufacturer’s strategy to offer its retailers recognized branded product, in addition to its private-label lines.
The website provides an upscale presentation of the line and features product information, pricing and a head-to-head comparison of its mattresses to others in the marketplace. Each collection vignette includes detailed information of the products and the “Dare to Compare” feature that demonstrates how each mattress performs against other leading brands. Comparable retail pricing is also available.
In addition, the site provides its retail network with a portfolio of tools for use online and in marketing, including a detailed brochure with extensive product information.
The NightsBridge mattresses are priced to retail from $1,299 to $2,499 in a queen.
The new website comes on the heels of an extensive virtual training program Corsicana created to arm retail sales associates with detailed information on NightsBridge, providing RSAs the features, advantages and benefits of the brand, and how to effectively communicate those to consumers.